In 1999 Nick Swinmurn founded his company Zappos an online shopping experience who’s mission was to provide customers with exemplary service and positive communication and super fast delivery. In 2009 Zappos announced it would be acquired by Amazon in a deal worth 1.2 billion dollars.
CEO Tony Hsieh has just announced that Zappos is going through a radical transformation and renewal. In order for the company to spread its wings and soar, rather than remaining stagnant, Zappos will implicate a system called “Holocracy”, where there will be no hierarchy and the company’s 1500 employees will have roles rich in diversity and challenge. The word Holocracy is derived from the Greek Holon meaning something that is simultaneously whole and part. If this leap of faith works, it will revolutionize company practices as we know them. The driving force of this company is to empower their employees by making their roles far reaching and multifaceted. A dynamic company, shedding its skin and being revolutionary will be radical for it’s products and service and in so doing create a higher frequency and relationship with consumers. People are more likely to choose Zappos for their online shopping if the like the ethos of the company.
If core values are what drives a company, or any group of people, Zappos’s Family Core Values as they appear on their website are as follows;
Zappos Family Core Values
1. Deliver WOW through service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative and Open Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be humble
Zappos define their company as a Family, meaning they are more than colleagues, employers and employees; they are a group of individuals who care for and about each other. Relationships are key to the company’s strength and the basis of it’s whole. I really like the idea of coming up with a list of ten core values. Be it for how you want to run your family, your company, or even yourself. I’m going to write my list and I know where I’ll be doing my online shopping.
Love Claire x